This is a new Duluth Trading Co. Back Seat Bunker car organizer. It measures 56"W x 30"L and features 7 total pockets for oversized item storage. It has a universal fit, designed to work with virtually all car seats, and is constructed from rugged, easy-to-clean 600-denier and 1200-denier fabric. Simply slide it over your headrest, hook it to the seat bottom, and adjust the straps for secure storage in your vehicle.