LUSHEYE.com - – Lush Eye — Lash Brand With Three Revenue Lines | Retail, DIY Kits, Gated Pro Wholesale Portal
2 Hours
2
0
$25,000.00
Randall
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Description
Condition
Payment Types Accepted
Full listing description
Most lash brands pick a lane. Lush Eye is architected to run three at once, from one catalogue and one inventory position.
Lane one is retail: silk strip and cluster lashes for everyday and event wear. Lane two is DIY — the segment that's actually growing, where the customer wants salon-quality extensions at the bathroom mirror, and where Lush Eye sells complete kits with clusters, bond and seal, and a guided how-to for 7–10 day wear. Lane three is the interesting one: a gated pro wholesale portal with tiered pricing at 40–60% off retail, free shipping on every pro order, no first-order minimums, Net-30 for qualified studios, a pro login, and an application flow.
The pro tier changes the unit economics. A retail customer buys a $54 aftercare pack. A studio buys trays, adhesive and retail-margin aftercare on repeat, and the site shows both prices side by side — $4.20 pro against $12 retail on volume trays — which is the mechanism that converts a lash artist from browsing to applying.
There's a differentiated technical story too, and it's specific rather than generic: adhesive lots are humidity-tested in Ogden's dry mountain air before shipping. That's a claim that survives contact with a professional audience, because adhesive performance in low humidity is a real complaint in the trade.
Supporting it: a 12-product catalogue, an education blog aimed at both DIY and pro readers, a lash finder tool, and a before/after comparison slider.
What the buyer receives
– Retail line: Whisper Silk Strips, Velvet Noir Strips, FeatherLift Clusters (hooded eye fit), Half-Lash Accent Set
– DIY line: Weekender Kit, Midnight Kit, DIY Refill Clusters (72pc), Bond & Seal Duo
– Pro line: Silk Volume Trays ($12 retail / $4.20 pro), Studio Adhesive No.5, Volume Tweezer, Aftercare Retail 12-Pack ($54, 62% stated retailer margin)
– Gated pro wholesale portal: login, application flow, tiered pricing 40–60% off retail, free pro shipping, no first-order minimums, Net-30 for qualified studios
– Side-by-side pro/retail price display on the product wall
– Education hub: how long DIY extensions last, clusters vs strips, why humidity makes or breaks adhesive
– Lash Finder tool and a drag-to-compare before/after slider
– WordPress + WooCommerce + Elementor
– Domain: lusheye.com
Specifications
Vertical
Beauty — lash extensions and supply
Model
DTC retail + DIY + B2B wholesale
Platform
WordPress, WooCommerce, Elementor
Pages
12
Products
12
Audience segments
3 (retail, DIY, pro)
Wholesale tiers
40–60% off retail, Net-30
Build date
July 2026
Revenue
Pre-revenue
Traffic
Not yet established
Ideal buyer
Best fit: A beauty supply distributor, or a lash educator with an audience and no product line.
– A lash or beauty supply distributor — they have the sourcing and probably already import trays and adhesive. The pro portal is a channel they can populate from their existing customer list in a month.
– A lash studio owner or educator with a following. Educators build audiences and then have nowhere to send them.
– A beauty ecommerce operator adding a category — lash is high-repeat, high-margin, and DIY has consumer momentum.
– A private-label beauty group wanting a brand with a B2B channel rather than another DTC-only line.
Growth opportunities for the next owner
– The pro channel is where this compounds. Retail customers churn; a studio that standardises on your adhesive reorders monthly, forever.
– Aftercare is the Trojan horse — the 12-pack at 62% retailer margin gets the brand onto the studio's own retail shelf.
– DIY is the growth segment. Two kits exist; a subscription refill line does not, and refill clusters are inherently consumable.
– The humidity story deserves more than a paragraph — lash artists search adhesive troubleshooting constantly and nobody owns it.
– The Lash Finder is an unexploited lead magnet. Quiz-style finders capture email at high rates in beauty.
– Education is a second product — lash training and certification sells at multiples of product margin.
Required disclosure — include this in every listing
This build is complete and live but has never traded. There is no revenue, no traffic history, no customer list and no inventory. What is for sale is the brand, the build and the domain. Any figure a buyer is asked to rely on will be one that can be verified.
Cold outreach email
Subject: Lash brand with the wholesale channel already built
Hi [Name],
You already distribute [lash/beauty supply]. The thing I built is the part that takes six months and doesn't feel like your job: a lash brand that sells three ways at once.
lusheye.com. Retail strips and clusters, DIY kits for the at-home segment, and a gated pro wholesale portal — tiered pricing at 40–60% off retail, no first-order minimums, free pro shipping, Net-30 for qualified studios, application and login flows all built. 12 products, an education hub, and a lash finder tool.
The detail I'd point at: the product wall shows pro and retail prices side by side — $4.20 against $12 on volume trays. That's what converts a working lash artist from reading to applying.
It's pre-revenue, and it's the newest build I have. What you'd be buying is the brand, the three-channel architecture, and the B2B rails — not a customer list.
Asking $25,000.
Page Stats
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LUSHEYE.com - – Lush Eye — Lash Brand With Three Revenue Lines | Retail, DIY Kits, Gated Pro Wholesale Portal
2 Hours
2
0
$25,000.00
Randall
Note: KSL, its service providers, and the seller receive data from this message. See our Privacy Notice and TOU for details.
Page Stats
Safe. Simple. Trusted.
KSL Classifieds makes it easy to buy and sell with peace of mind. Check our safety tips and quickly report anything that doesn’t look right to keep your experience smooth and secure.
Description
Condition
Payment Types Accepted
Full listing description
Most lash brands pick a lane. Lush Eye is architected to run three at once, from one catalogue and one inventory position.
Lane one is retail: silk strip and cluster lashes for everyday and event wear. Lane two is DIY — the segment that's actually growing, where the customer wants salon-quality extensions at the bathroom mirror, and where Lush Eye sells complete kits with clusters, bond and seal, and a guided how-to for 7–10 day wear. Lane three is the interesting one: a gated pro wholesale portal with tiered pricing at 40–60% off retail, free shipping on every pro order, no first-order minimums, Net-30 for qualified studios, a pro login, and an application flow.
The pro tier changes the unit economics. A retail customer buys a $54 aftercare pack. A studio buys trays, adhesive and retail-margin aftercare on repeat, and the site shows both prices side by side — $4.20 pro against $12 retail on volume trays — which is the mechanism that converts a lash artist from browsing to applying.
There's a differentiated technical story too, and it's specific rather than generic: adhesive lots are humidity-tested in Ogden's dry mountain air before shipping. That's a claim that survives contact with a professional audience, because adhesive performance in low humidity is a real complaint in the trade.
Supporting it: a 12-product catalogue, an education blog aimed at both DIY and pro readers, a lash finder tool, and a before/after comparison slider.
What the buyer receives
– Retail line: Whisper Silk Strips, Velvet Noir Strips, FeatherLift Clusters (hooded eye fit), Half-Lash Accent Set
– DIY line: Weekender Kit, Midnight Kit, DIY Refill Clusters (72pc), Bond & Seal Duo
– Pro line: Silk Volume Trays ($12 retail / $4.20 pro), Studio Adhesive No.5, Volume Tweezer, Aftercare Retail 12-Pack ($54, 62% stated retailer margin)
– Gated pro wholesale portal: login, application flow, tiered pricing 40–60% off retail, free pro shipping, no first-order minimums, Net-30 for qualified studios
– Side-by-side pro/retail price display on the product wall
– Education hub: how long DIY extensions last, clusters vs strips, why humidity makes or breaks adhesive
– Lash Finder tool and a drag-to-compare before/after slider
– WordPress + WooCommerce + Elementor
– Domain: lusheye.com
Specifications
Vertical
Beauty — lash extensions and supply
Model
DTC retail + DIY + B2B wholesale
Platform
WordPress, WooCommerce, Elementor
Pages
12
Products
12
Audience segments
3 (retail, DIY, pro)
Wholesale tiers
40–60% off retail, Net-30
Build date
July 2026
Revenue
Pre-revenue
Traffic
Not yet established
Ideal buyer
Best fit: A beauty supply distributor, or a lash educator with an audience and no product line.
– A lash or beauty supply distributor — they have the sourcing and probably already import trays and adhesive. The pro portal is a channel they can populate from their existing customer list in a month.
– A lash studio owner or educator with a following. Educators build audiences and then have nowhere to send them.
– A beauty ecommerce operator adding a category — lash is high-repeat, high-margin, and DIY has consumer momentum.
– A private-label beauty group wanting a brand with a B2B channel rather than another DTC-only line.
Growth opportunities for the next owner
– The pro channel is where this compounds. Retail customers churn; a studio that standardises on your adhesive reorders monthly, forever.
– Aftercare is the Trojan horse — the 12-pack at 62% retailer margin gets the brand onto the studio's own retail shelf.
– DIY is the growth segment. Two kits exist; a subscription refill line does not, and refill clusters are inherently consumable.
– The humidity story deserves more than a paragraph — lash artists search adhesive troubleshooting constantly and nobody owns it.
– The Lash Finder is an unexploited lead magnet. Quiz-style finders capture email at high rates in beauty.
– Education is a second product — lash training and certification sells at multiples of product margin.
Required disclosure — include this in every listing
This build is complete and live but has never traded. There is no revenue, no traffic history, no customer list and no inventory. What is for sale is the brand, the build and the domain. Any figure a buyer is asked to rely on will be one that can be verified.
Cold outreach email
Subject: Lash brand with the wholesale channel already built
Hi [Name],
You already distribute [lash/beauty supply]. The thing I built is the part that takes six months and doesn't feel like your job: a lash brand that sells three ways at once.
lusheye.com. Retail strips and clusters, DIY kits for the at-home segment, and a gated pro wholesale portal — tiered pricing at 40–60% off retail, no first-order minimums, free pro shipping, Net-30 for qualified studios, application and login flows all built. 12 products, an education hub, and a lash finder tool.
The detail I'd point at: the product wall shows pro and retail prices side by side — $4.20 against $12 on volume trays. That's what converts a working lash artist from reading to applying.
It's pre-revenue, and it's the newest build I have. What you'd be buying is the brand, the three-channel architecture, and the B2B rails — not a customer list.
Asking $25,000.
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