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Content DNA by John Espirian is a practical guide to building a consistent and recognisable brand across all platforms.

In today’s fast-moving digital marketplace, standing out requires more than just producing content — it requires clarity, consistency, and congruence. This book shows you how to define the “shape” of your brand so you can be noticed, remembered, and preferred.

You’ll learn how to:

• Build a recognisable and consistent brand identity
• Develop a clear, memorable value proposition
• Create content that builds authority and trust
• Align messaging across multiple platforms

Includes a foreword by Mark Schaefer.

Ideal for entrepreneurs, marketers, consultants, and small business owners looking to strengthen their online presence.