The Sukeen Cooling Towel is a popular 40" x 12" microfiber mesh wrap designed to provide chemical-free evaporative relief, stays cool for up to 3 hours, and is activated simply by soaking in water, wringing it out, and snapping it in the air. It retails about $15 to $20 for a multi-pack of 4 , stays cool for up to 3 hours, and is activated simply by soaking in water, wringing it out, and snapping it in the air. Brand New $10.00each or 3